Stop Guessing Which Claims Are Safe & Start Scaling With Calm Confidence
YOU’VE PROVEN YOUR PRODUCT WORKS!
Now get the clarity to scale safely, with every approved claim, EFSA/FDA-compliant rewrite, delivered in one simple report.
Built for growth-stage supplement and functional food founders who refuse to gamble with compliance.
One Compliance Slip Can Undo Months of Growth
Here’s what we hear from founders at this stage:
“Our Meta ads keep getting rejected and we’ve burned £20 K trying to figure out why.”
“Amazon pulled our hero SKU the same week a potential retail partner reviewed our listings.”
“Our agency keeps asking what they can legally say and we still don’t have a confident answer.”
“We’re tired of choosing between copy that converts and copy that’s compliant.”
“Every campaign feels like a risk. One wrong claim and the whole funnel stalls.”
If any of that sounds familiar, you’re not alone.
You’ve built real traction, and now the stakes are higher. Every delay, rejection, or flagged claim eats into momentum, confidence, and cash flow.
You don’t need more guesswork or reactive edits.
You need calm, professional clarity to know what’s safe, what’s risky, and what your team can run with tomorrow.
The Problem Isn’t Your Marketing. It’s That Nobody’s Giving You Straight Answers.
You’ve asked your lawyer. They say, “It depends.”
You’ve searched the regulations. They’re forty-seven pages of legal jargon.
You’ve asked your agency. They shrug and say, “Let’s test it.”
Meanwhile:
EFSA has a clear list of authorised claims for your ingredients.
Every ad platform has policies on what they’ll reject, even if you have to dig to find them.
There are compliant ways to say what you want to say; you just need to know which ones work.
The information exists.
You simply don’t have the time (or the patience) to translate it into clear, practical guidance your marketing team can actually use.
That’s exactly what the Compliance Audit Report delivers: clarity, direction, and confidence in plain language.
Know What’s Safe. Fix What’s Not. Move Forward with Confidence.
The Compliance Audit Report gives you three things every growth-stage founder needs to scale safely.
1. Authorised Claims Library (EFSA/FDA-Ready)
See exactly which nutrition and health claims are legally authorised for your product in the UK and EU, so your team always knows what they can say with confidence.
2. Risk-Flagged Copy & Compliant Rewrites
We highlight every high- and medium-risk claim across your marketing, then provide compliant rewrites you can start using straight away.
3. Priority Action Plan
Get a clear, step-by-step focus list showing which changes will make the biggest impact first. No confusion, no endless rewrites, just a path forward.
No more guesswork. No overwhelm. Just clarity you can act on today.
From Review to Ready-to-Use Guidance in 7 Days
Step 1: Share Your Marketing Materials
Send us your product pages, ad copy, emails, or any other content your brand is currently using.
Timeline: Day 1
Step 2: We Review Every Claim
Our compliance specialists go through your materials line by line, checking each claim against UK and EU regulations. We pinpoint anything that could trigger a rejection and highlight what’s already safe to use.
Timeline: Days 2 – 5
Step 3: Receive Your Complete Report
You’ll get one clear document with:
A list of approved claims you can confidently use
Any statements that could cause issues, each with suggested compliant alternatives
A short action plan showing what to prioritise and update first
Timeline: Day 7
What Changes When You Know What’s Safe
Before the Audit
Every campaign launch feels like a gamble
Your team debates every claim and second-guesses every edit
Partners and investors ask compliance questions you can’t confidently answer
Ad platforms reject your copy without clear explanation
After the Audit
Launch campaigns with clarity instead of crossed fingers
Give your team a set of approved claims they can trust
Walk into investor or retail meetings with evidence of due diligence and clear next steps
Know exactly which claims are safe and which ones could put your growth at risk
Growth shouldn’t cost you your integrity, and now it doesn’t have to.
For Founders Who Understand Sustainable Growth Starts with Integrity
This audit is for you if:
You’re scaling your brand and need clarity before increasing ad spend or retail exposure
Your Meta or Google ads keep getting rejected and you’re unsure what’s triggering it
You’re preparing for retail, partnerships, or international expansion and want your claims to hold up under scrutiny
Your team is unclear on what can (and can’t) be said in marketing copy
You want to grow with integrity, not play whack-a-mole with compliance policies
This audit isn’t the right fit if:
You’re still in early MVP or pre-revenue stage
You’re comfortable operating in regulatory grey zones
You’re not planning to scale your marketing or distribution in the near future
Sustainable growth starts with clarity and earns trust through compliance.
If you’re ready to bring this level of clarity to your own brand, we’re currently partnering with a small group of founders through our Founding Client Offer: a limited launch phase designed to refine the service while delivering full audit value at a reduced rate.
Founding Client Offer (Limited to 15 Brands)
We’re partnering with a small group of growth-stage supplement founders to refine the Compliance Audit Report before full launch. In return for your feedback and testimonial, you’ll receive founding-client pricing and priority delivery.
Single Product Audit
£1,497 (normally £1,997)
For one hero product page and its core marketing assets.
Authorised Claims Library tailored to your product
Review of web, ad, and/or email copy against UK/EU regulations
Suggested compliant alternatives for risky claims
Priority Action Plan showing what to fix first
7-day turnaround
Multi-Product Audit
£2,497 (normally £3,497)
For up to three products with a shared claims library and extended recommendations.
Everything in the Single Audit
Broader asset review across campaigns or landing pages
Custom delivery timeline based on scope
What Founding Clients Provide
30-minute feedback session after delivery
Short written testimonial (if you’re happy with the work)
Permission to reference results anonymously in future case studies
Applications are reviewed on a rolling basis until all founding spots are filled.
Still not sure? Book a 15-minute call and we'll help you understand if this audit is right for your brand.
VJM Writing Services provides supplement, functional food, and nutraceutical compliance audits for UK, EU, and US regulations (EFSA, ASA/CAP, FDA, FTC). The service helps founders identify and reframe risky health claims with compliant rewrites and clear next steps.
Common Questions from Founders Like You
For a single product, turnaround is typically seven days from the moment you share your materials. Multi-product audits may take longer depending on scope, but timelines are always agreed in advance so you know exactly when to expect your report.
If you’re still pre-revenue or in MVP, this audit may be premature. But if you’re already selling, running ads, or preparing to scale, you’ll have enough material for a meaningful review.
Yes. While the report isn’t a formal certification, it demonstrates clear due diligence. Your marketing is reviewed against current regulations, and each audited product includes an Authorised Claims Library you can keep on file as part of your substantiation records. Together, these materials show partners and investors that your brand takes compliance seriously and operates with professional rigour.
We assess EFSA, ASA/CAP, and FDA/FTC frameworks to ensure international compliance clarity.
The audit is a standalone snapshot designed to give you immediate clarity. If you’d like ongoing support, such as compliant messaging frameworks or team training, we can outline next-step options after your report.
Almost certainly. We audit across vitamins, minerals, botanicals, sports nutrition, nootropics, and other food-supplement categories. If it’s regulated as a food supplement, we can review it.
Every audit is led by Victoria and Richard Metzger. Victoria is a brand messaging strategist with a background in Food Science and Nutrition, and professional experience spanning clinical dietetics, ecommerce, and regulatory copywriting. Richard holds a degree in Pharmacology and has over 14 years’ experience in GLP laboratory environments.
Together, we combine scientific rigour with strategic messaging expertise to help supplement founders align compliance and creativity. Our mission is to give growth-stage brands a clear, compliant, and confident path to scale with integrity.
You’ve Worked Too Hard to Let Compliance Confusion Stall Your Growth
Get the clarity you need to scale safely with a clear, compliant messaging foundation that protects momentum instead of slowing it down.
Prefer to explore first?
Access the Sample Audit Folder →
(Available instantly after joining our founder email list.)
Clarity protects integrity. Integrity fuels growth.
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Supplement, Functional Food & Nutraceutical Compliance Messaging Specialists
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