About
I’m Victoria Metzger — a content strategist and copywriter specializing in nutrition and wellness.
Over the past six years, I’ve honed my skills writing impactful content for both my own websites and diverse clients across various industries. From website copy and email welcome campaigns to evidence-based blog posts and lead magnets, I’ve done it all.
Now, I’m narrowing my focus to what I’m truly passionate about: helping consumer-focused, clean-label brands connect with health-conscious audiences through clear, credible, and consumer-centric content.
With a BSc in Food Science and Nutrition and a PGDip in Nutrition and Dietetics, I bring both academic expertise and industry experience to the table. My approach is simple — distil complex nutritional concepts into engaging, relatable stories that build trust, drive engagement, and elevate brand authority.
Why Work with Me?
Diverse Content Experience: From SEO-driven articles to persuasive email sequences, I craft content that informs, engages, and converts.
Evidence-Based Approach: Every piece is backed by credible research and tailored to align with your brand’s voice.
Nutrition Expertise: Specialized knowledge in food science and nutrition means your content will always be accurate and impactful.
Ready to elevate your content strategy? Let’s connect and discuss how we can make your brand’s message clear, credible, and impactful.
My Approach: Strategic, Research-Driven, Client-Focused
Creating content that resonates isn’t just about writing — it’s about strategy. Here’s how I ensure every piece of content I create aligns with your brand’s goals and engages your audience effectively:
Discovery & Strategy:
Before any writing begins, I take the time to understand your brand, audience, and content objectives. This includes diving into your existing content, reviewing brand guidelines, and identifying key messaging priorities.Research & Analysis:
Every piece of content is backed by credible research, whether it’s the latest nutrition trends, regulatory guidelines, or emerging wellness topics. I ensure that the information is both accurate and accessible, breaking down complex concepts into clear, engaging narratives.Content Creation:
From SEO-driven blog posts and educational guides to email sequences and lead magnets, each project is approached with a focus on clarity, credibility, and connection. My goal is to not only inform but to inspire action — whether that’s a click, a share, or a purchase.Client Collaboration & Revisions:
Your input is invaluable. I keep the lines of communication open throughout the process to ensure the content aligns perfectly with your brand’s voice and objectives. Once the draft is complete, I offer one round of revisions to refine and optimize the content based on your feedback.Optimization & Final Review:
Before delivery, I review the content for SEO alignment, tone consistency, and clarity. The result? Content that’s not just well-written but strategically positioned to achieve your business goals.
Words From My Clients
“Victoria completely revamped the content for my music business website, and the impact was immediate. Not only did she nail the brand voice, but she also optimized everything for SEO — and it shows. She even crafted a welcome email campaign that felt authentic and on-brand. If you’re looking for someone who can blend strategy with great content, she’s your go-to.”
Why Nutrition? Why Now?
My path to nutrition copywriting wasn’t exactly linear. After leaving my dietetics career to homeschool my two young children, I started writing content across a range of industries. Those six years became a deep dive into honing my writing skills, mastering SEO, and discovering how strategic content can drive results.
But through it all, my passion for health and wellness never faded. Now, I’m bringing it all together — combining my background in food science and dietetics with my years of content creation to specialize in clean-label nutrition and wellness.
Here are a few things you might not know about me:
🌍 Nomadic Life: I’m location-independent and slow traveling full-time with my family, spending up to three months in each new place. Every location brings fresh perspectives, inspiration, and, of course, new flavors to explore.
🥋 Black Belt Mindset: I’m a black belt in jiu-jitsu, so I know a thing or two about discipline, strategy, and playing the long game — skills that come in handy when crafting strategic, results-driven content.
🤝 A Team of Two: It’s not just me behind the scenes. My husband and I work together — I focus on the words, and he keeps everything running smoothly. From client communications to project logistics, he’s the organized half of our duo, making it easier for me to stay fully focused on creating content that connects.
📝 Content Creator: Along the way, I built niche websites in the travel and spirituality spaces, developing content strategies that drove traffic and engaged readers — and learning firsthand what it takes to create content that connects.
Want to see more of my experience?
Connect with me on LinkedIn to explore my full work history and discover how my background in content strategy, SEO, and nutrition can elevate your brand.
Join My Email List
Stay connected and get the latest tips and insights on creating effective content for your nutrition and wellness brand. From content strategy advice to practical writing tips, I’ll share valuable insights straight to your inbox.
Join My Email List
Stay connected and get the latest tips and insights on creating effective content for your nutrition and wellness brand. From content strategy advice to practical writing tips, I’ll share valuable insights straight to your inbox.
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