About VJM Writing Services
We help supplement founders launch with confidence - not confusion.
If you're building a supplement brand in the UK/EU and feeling stuck on what you can and can't say, you're in the right place.
I'm Victoria, and together with my husband Richard, we've built a business around solving one of the most frustrating challenges in the supplement industry:
How to communicate what your product does without breaking compliance rules.
Why Founders Work With Us
You're stuck on what you can and can't say
We give you clear, fast answers - not months of waiting or vague guidance.
You want messaging that's compliant AND compelling
We don't just tell you what you can't say - we help you craft what you CAN say in a way that resonates with customers.
You need someone who understands both regulations AND your product
With backgrounds in dietetics and pharmacology, we understand formulations, health claims, and how to position your brand within tight regulatory constraints.
You want to launch confidently
We help you get it right the first time, so you're not constantly second-guessing or rewriting after launch.
Our Background
Victoria
BSc in Food Science & Nutrition + PGDip in Nutrition & Dietetics
8 years as an NHS dietitian
Specialist in UK/EU supplement regulations (ASA, CAP, EFSA)
Expert in nutrition and health claims
Experienced in messaging strategy and compliance consulting
Richard
BSc in Pharmacology
14 years in the pharmaceutical industry
Deep understanding of formulations, ingredients, and regulatory requirements
Manages operations and provides scientific insight
Together, we bring:
Regulatory expertise + strategic messaging
Scientific knowledge + practical solutions
Personal guidance tailored to your specific product and audience
What Founders Say
"I came to her feeling completely overwhelmed about what I could and couldn't say in my marketing, socials, packaging, website and blogs... She helped me understand exactly which claims are allowed, which ones are risky, and how to phrase things so they're both compliant and still sound natural and appealing to customers."
- Charlotte P, Founder of CaffiClear®
"I reached out to Victoria after finding it really difficult to find clear-cut answers on what you can and can't say with claims and specifically messaging in ads for my supplement brand. Not only was Victoria super knowledgeable, but she provided me with a bunch of messaging angles that were compliant, helped massively, and I just couldn't find anywhere else."
- Emilio Koumis, Founder of Yeubo™
How We Work
We primarily work with pre-launch and early-stage supplement founders who need clarity on compliant messaging.
Whether you need:
Quick yes/no guidance on specific marketing assets
Done-for-you positioning and messaging
Custom support for your unique situation
We'll figure out the best way to help you on a free discovery call.
Our approach:
Fast, clear answers (not corporate frameworks)
Tailored guidance (not one-size-fits-all courses)
Practical solutions you can actually implement
A Bit About Us
We slow travel full-time as a family, working remotely while exploring different cultures and food systems. It keeps us curious, grounded, and connected to how people make choices about health and wellness around the world.
We care about getting it right - not just for compliance, but for your customers and your long-term growth.
Ready to Get Clear on Your Messaging?
Book a free 30-minute discovery call to discuss your compliance challenges and see how we can help.
Join My Email List
Stay connected and get the latest tips and insights on creating effective content for your nutrition and wellness brand. From content strategy advice to practical writing tips, I’ll share valuable insights straight to your inbox.
Join My Email List
Stay connected and get the latest tips and insights on creating effective content for your nutrition and wellness brand. From content strategy advice to practical writing tips, I’ll share valuable insights straight to your inbox.
The information and services provided by VJM Writing Services are for educational and marketing purposes only and do not constitute legal or regulatory advice.
While we create content designed to align with regulatory frameworks (ASA, EFSA, FDA, FTC, etc.), compliance involves many factors beyond marketing copy, including formulations, labelling, and internal processes.
We cannot guarantee product approvals or prevent regulatory action, and we recommend consulting a qualified legal or regulatory professional for full compliance support.
© vjmwritingservices 2025