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About Victoria Metzger

I work with UK/EU supplement brands to make sure product pages and claims are ready for retail listings, expanded SKU ranges, or fundraising rounds where messaging will face a different level of scrutiny.

Why Brands Work With Me

You're scaling into territory where claims exposure actually matters
I give you a clear picture of where the risk sits and what it would take to defend a claim if challenged, so you can make informed decisions.

You want messaging that's commercially sharp and defensible
I don't water down your positioning. I work out what can genuinely be said about your product and build copy from there.

You need someone who understands both the regulation and your product

With a background in clinical dietetics and specialist knowledge of ASA/CAP and UK/EU nutrition and health claims regulation, I understand formulations, substantiation, and how to position a supplement brand within tight regulatory constraints without killing the commercial edge.

You want compliance thinking built in, not bolted on
Whether that's a rebuilt product page, a claims map across your SKU range, or documented guardrails for your marketing team, the goal is always the same: messaging that holds up when visibility increases.

My Background

Victoria Metzger

  • BSc Food Science and Nutrition, University of Leeds

  • PGDip Nutrition and Dietetics, University of Chester

  • 8 years as an NHS dietitian

  • Specialist in ASA/CAP codes and UK/EU nutrition and health claims regulation

  • Expert in claims substantiation and evidence mapping

  • Experienced in product page copywriting and compliance strategy for supplement brands

For projects where formulation depth matters, I work closely with Richard Metzger:

  • BSc in Pharmacology

  • 14 years in the pharmaceutical industry

  • Specialist knowledge of ingredient interactions, dosage thresholds, and regulatory requirements

Together we cover both ends of the problem; claims and formulation alignment handled simultaneously rather than in separate conversations.

What Founders Say

"She helped me understand exactly which claims are allowed, which ones are risky, and how to phrase things so they're both compliant and still sound natural and appealing to customers."

- Charlotte P, Founder of CaffiClear®

"Not only was Victoria super knowledgeable, but she provided me with a bunch of messaging angles that were compliant, helped massively, and I just couldn't find anywhere else."

- Emilio Koumis, Founder of Yeubo™

How I Work

I work with brands that are already generating revenue and looking to grow responsibly. They're often expanding SKUs, scaling paid traffic, moving into retail, or preparing for investment.

Most projects start with a PDP Diagnostic on a specific product page, which establishes exactly what we're working with before scoping anything larger. For brands that already know what they need, we can move straight into the work.

I work with a focused number of brands at any one time, which means the guidance you get is specific to your product and situation.

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The information and services provided by VJM Writing Services are for educational and marketing purposes only and do not constitute legal or regulatory advice. While we create content designed to align with regulatory frameworks (ASA, EFSA, FDA, FTC, etc.), compliance involves many factors beyond marketing copy, including formulations, labelling, and internal processes. We cannot guarantee product approvals or prevent regulatory action, and we recommend consulting a qualified legal or regulatory professional for full compliance support.

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