Content with a Conscience
Strategy-led writing for nutrition brands who care about more than conversions.
A clean-label product might be what you sell —
But what you stand for is so much more.
You’re here to challenge the norm. To do things with more care, more clarity, and more consciousness.
But translating that deeper mission into words that actually land? That’s where I come in.
I help functional food and wellness founders turn complex ideas into educational content with soul and scientific integrity.
My Background
I’m Victoria Metzger — strategist, copywriter, and nutrition-trained thinker.
Before content strategy, I spent seven years as an NHS dietitian helping people navigate chronic health conditions. That experience taught me two things:
1. People don’t just want information; they want to feel seen, understood, and gently guided.
Only then are they open to reassurance, clarity, and change.
2. Trust isn’t built in one click. It’s built through consistent, credible, value-driven education.
After leaving clinical practice, I spent six years creating content in niches ranging from wellness and spirituality to travel and tech. Along the way, I learned what makes content stick and what it takes to translate a big idea into meaningful growth.
Now, I partner with functional food brands that care deeply about what they’re creating.
I bring strategy, soul, and science into every word and help you build a content engine that earns trust on your own terms.
Why Founders Work With Me
You’re stretched thin, but your message still deserves care.
You’re growing fast, juggling all the moving parts, and content keeps slipping to the bottom of the list. You need someone who can run with it, without diluting your voice or values.
You’ve outgrown DIY, and you're ready for real strategy.
You’ve tried templates. Maybe even dabbled with AI. But now you want messaging with depth. Content that’s strategic, engaging, and on-brand from the first word to the final CTA.
You’ve nailed social and ads, now it’s time to plant roots.
You’ve seen fast wins from reels, paid ads, and influencer posts. But now you’re ready to build long-lasting assets; evergreen content that ranks on Google and grows with your brand.
You care about your customers’ well-being, and it shows.
Your content should feel as thoughtful as your product. No fear-mongering. No empty buzzwords. Just real, respectful communication that meets people where they are.
If that sounds like you, I’d love to hear what you’re building.
Credentials That Back the Copy
I’ve studied, practised, and lived nutrition and writing for 19+ years.
BSc in Food Science and Nutrition
Postgraduate Diploma in Dietetics
7 years as a registered NHS dietitian
6+ years writing strategic content in wellness, nutrition, and personal growth
How I Work
Content is how your brand earns trust, communicates value, and stays true to your mission. That’s why every project begins with strategy and space to go deep.
I only take on a few aligned clients each month so I can bring my full attention to what matters: telling your story well.
1. Discovery & Strategy
We start by understanding your goals, your customer, and the heart of your message so every piece of content has purpose.
2. Creation & Craft
We start by understanding your goals, your customer, and the heart of your message so every piece of content has purpose.
3. Final Polish & Optimization
Before delivery, every piece is reviewed for tone, clarity, and consistency so it feels seamless, trustworthy, and ready to publish.
Why Nutrition? Why Now?
I left my role in the NHS when my kids were small and began writing to keep my mind active during a season of deep transition.
What started as a practical outlet slowly evolved into something deeper.
Today, I help mission-driven nutrition brands translate their integrity into content that informs, empowers, and builds real trust.
Because many of these brands aren’t here to ride trends. They’re meeting a deeper need for honesty, quality, and care in what we put into our bodies.
And I’m here to support the ones who want to do it right, with content that reflects their values and meets their customers where they’re at.
A Few Things to Know About Me
Nomadic Roots:
My family and I slow travel full-time, staying in one place just long enough to soak up the culture, daily life, and (always) the food.
Discipline Runs Deep:
I’m a black belt in jiu-jitsu, so you can be sure that I bring patience, precision, and strategic thinking to everything I do, including your content.
A Two-Person Team:
I handle the strategy and copy. My husband manages the tech and systems. Together, we keep things flowing so I can stay fully focussed on your message.
I Know What It’s Like:
I’ve built my own niche content sites from scratch, so when I talk about SEO, audience trust, or conversion goals, I get it because I’ve lived it.
Join My Email List
Stay connected and get the latest tips and insights on creating effective content for your nutrition and wellness brand. From content strategy advice to practical writing tips, I’ll share valuable insights straight to your inbox.
Join My Email List
Stay connected and get the latest tips and insights on creating effective content for your nutrition and wellness brand. From content strategy advice to practical writing tips, I’ll share valuable insights straight to your inbox.
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