About VJM Writing Services
Compliance-Informed Copywriting for Supplement & Functional Food Brands
You’ve worked hard to create a product you believe in, but turning that into clear, compliant, and engaging marketing isn’t easy.
You want to educate your audience and grow your brand, but the rules around what you can and can’t say often make your copy sound flat. ASA guidelines, EFSA regulations, FDA claims… it can feel like creativity and compliance don’t mix.
We understand because we’ve been there. That’s why we focus on helping supplement and functional food brands create compliance-informed copy and content that:
Builds trust with your audience
Stays aligned with regulatory frameworks
Supports sustainable growth without unnecessary risk
We can’t promise instant results, but we can promise careful, strategic content designed to work with the rules, not against them.
Our Story
Hi, I’m Victoria, a strategist, copywriter, and nutrition-trained thinker.
I actually fell into compliance marketing by accident. When I first began writing for supplement and functional food brands, I felt like everything I’d learned about effective copywriting had to be thrown out the window. My natural storytelling instincts didn’t fit into the strict ASA, EFSA, and FDA rules. Suddenly, anything remotely persuasive felt risky, and honestly, I nearly gave up on nutrition copywriting altogether.
But I stuck at it. I learned the frameworks inside out, discovered where creativity can still live within compliance, and built systems to make regulated copy sound engaging, educational, and trustworthy.
Now, we — my husband Richard and I — sit down over our morning coffee and solve this puzzle together. We focus on helping growing supplement and functional food brands communicate their value confidently and responsibly, with compliance always in mind.
Meet Richard
I handle the strategy and words; Richard keeps everything running smoothly behind the scenes.
With a BSc in Pharmacology and 14 years of experience in the pharmaceutical industry, Richard brings a deep understanding of how ingredients work, how products are evaluated, and what regulators look for. Alongside managing our internal systems and operations, his scientific background adds another layer of insight to our work with supplement and functional food brands.
Together, we bring the best of both worlds:
Compliance-informed messaging that connects with your audience
Scientific and operational insight that supports clarity, accuracy, and efficiency
Why Founders Work with Us
You want compliant copy that still converts.
We create persuasive, SEO-friendly content with compliance in mind — always working within ASA, EFSA, FDA, and FTC guidelines to reduce risk and support sustainable growth.
You’re tired of feeling restricted by the rules.
We understand how challenging it can be to make your products sound appealing without overstepping. That’s why we focus on frameworks and strategies that bring clarity to your messaging — without making claims that put you at risk.
You want to build long-term trust with customers and regulators.
We craft educational, informative, and engaging content designed to help your audience make confident choices while keeping your messaging aligned with current regulations.
You need a team that gets both strategy and delivery.
Victoria brings the messaging and compliance expertise. Richard manages the backend operations that keep projects running smoothly. Together, we make sure your content is handled with care from start to finish.
Credentials That Back the Copy
Between us, we bring compliance expertise, clinical insight, and industry experience: a combination that helps us create content that’s strategic, informed, and responsible.
BSc in Food Science & Nutrition (Victoria)
Postgraduate Diploma in Dietetics (Victoria)
BSc in Pharmacology (Richard)
14 years working in the pharmacology industry — giving Richard a deep understanding of how ingredients work, how claims are evaluated, and what regulators look for
7+ years as a registered NHS dietitian (Victoria)
6+ years writing strategic content in nutrition, wellness, and supplements
Extensive knowledge of ASA, EFSA, FDA, and FTC frameworks
Hands-on experience resolving Google Merchant suspensions, Amazon listing rejections, and Meta ad disapprovals
This blend of nutrition, pharmacology, and compliance expertise gives us a unique perspective on the challenges supplement and functional food brands face. It allows us to create content that’s both engaging and aligned with scientific and regulatory expectations.
A Few More Things to Know About Us
We live what we write.
We slow travel full-time as a family, soaking up culture, food, and daily life wherever we land. It keeps us curious, adaptable, and connected to the way people live, eat, and choose the products they trust.
Compliance meets creativity… and science.
Victoria brings a background in nutrition and compliance-informed copywriting. Richard adds a BSc in Pharmacology and 14 years in the industry, giving us a deeper understanding of ingredients, claims, and regulations. Together, we bridge the gap between engaging marketing and responsible communication.
We’ve faced the same challenges you have.
From SEO to platform suspensions, we’ve experienced the hurdles supplement and functional food brands face, both in our own businesses and alongside our clients. That’s why we’re focused on strategies that actually work in today’s regulatory landscape.
We care about getting it right.
This isn’t just about copy. It’s about trust with your customers, with regulators, and with yourself. Everything we create is designed to reflect your integrity and support your long-term growth.
Join My Email List
Stay connected and get the latest tips and insights on creating effective content for your nutrition and wellness brand. From content strategy advice to practical writing tips, I’ll share valuable insights straight to your inbox.
Join My Email List
Stay connected and get the latest tips and insights on creating effective content for your nutrition and wellness brand. From content strategy advice to practical writing tips, I’ll share valuable insights straight to your inbox.
The information and services provided by VJM Writing Services are for educational and marketing purposes only and do not constitute legal or regulatory advice.
While we create content designed to align with regulatory frameworks (ASA, EFSA, FDA, FTC, etc.), compliance involves many factors beyond marketing copy, including formulations, labelling, and internal processes.
We cannot guarantee product approvals or prevent regulatory action, and we recommend consulting a qualified legal or regulatory professional for full compliance support.
© vjmwritingservices 2025