Victoria Metzger,
Specialist in Regulatory Compliant Nutrition Copywriting
Reduce Compliance Risk. Protect Your Listings. Keep Selling.
We help you audit your copy, address flagged claims, and create compliance-informed content.
Victoria Metzger,
Specialist in Regulatory Compliant Nutrition Copywriting
Your Product Deserves to Be Seen, Not Suspended
If your products aren’t showing up in search, it’s not always your marketing strategy, it’s often your copy.
Google, Amazon, and regulators like ASA, EFSA, and the FDA are tightening rules around health claims, and many brands are caught off guard by:
Google Merchant rejections
Amazon listing suspensions
Product takedowns due to non-compliant claims
Every day your listings are offline costs you visibility, traffic, and sales.
We help you identify risks earlier, address flagged issues faster, and create a compliance-informed content strategy designed to support long-term product visibility.
Services Snapshot
Compliance-First Copywriting for Growth-Focused Brands
We help functional food and supplement companies reduce compliance risks, recover faster from rejections, and build a stronger foundation for growth:
Product & Landing Page Copy (Compliant & Optimized)
Make your website copy compliance-informed while keeping it persuasive and conversion-focused. We rewrite flagged or high-risk product pages, landing pages, and brand messaging to meet EU, UK, and US regulations.Google Merchant & Amazon Listing Support
We troubleshoot rejections, refine metadata, and optimise structured product content to support approval processes and help restore visibility across Google, Amazon, and other platforms.Copy Audits & Content Frameworks
Uncover potential compliance risks before regulators or platforms do. Our claim audits flag high-risk statements and provide clear recommendations to bring your content closer to ASA, EFSA, FDA, and FTC expectationsEducational Content That Sells
When bold claims aren’t possible, we create evidence-backed blogs, guides, and explainers that educate buyers, build trust, and support conversions safely.
Why It Matters
Compliance Is the Difference Between Selling and Being Shut Down
But it doesn’t have to feel overwhelming.
In highly restricted industries like supplements and functional foods, compliance can feel like a moving target. You’re focused on growing your business, yet the rules around what you can say, and how you can say it, are constantly shifting.
For many brands, the first wake-up call comes when Google rejects an ad, Amazon suspends a listing, or regulators flag a product claim.
If this has already happened, you’re not alone, it’s stressful, frustrating, and often costly to fix after the fact. Entire product pages, websites, or campaigns may need rewriting when your foundations weren’t built with compliance in mind.
The truth is, not every copywriter understands the difference between compliant and non-compliant messaging. That’s where I come in. As a nutrition-trained copywriter who specialises in regulatory-safe content, I help you create compliance-informed messaging that’s persuasive and credible, so you can grow more confidently while reducing the risk of costly interruptions.
Hi, I’m Victoria, Your Nutrition Copywriter
With a background in food science and dietetics and a deep knowledge of ASA, EFSA, FDA, and FTC frameworks, I help supplement and functional food brands navigate the complex intersection of marketing and compliance.
I know how stressful and costly it can be when ads get rejected, listings get suspended, or regulators flag your copy. That’s why I focus on creating strategic, persuasive messaging designed to reduce risk and support sustainable growth.
Ready to Stop Fighting Rejections and Protect Your Sales?
Let’s review your copy, flag potential compliance risks, and create a clear action plan to help you reduce disruptions and get your products back in front of customers sooner.
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The information and services provided by VJM Writing Services are for educational and marketing purposes only and do not constitute legal or regulatory advice.
While we create content designed to align with regulatory frameworks (ASA, EFSA, FDA, FTC, etc.), compliance involves many factors beyond marketing copy, including formulations, labelling, and internal processes.
We cannot guarantee product approvals or prevent regulatory action, and we recommend consulting a qualified legal or regulatory professional for full compliance support.
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