Finally: Clear Answers on What You Can and Can't Say
We help UK/EU supplement founders navigate compliance and craft messaging that works - without months of waiting or endless rewrites.
You've spent months perfecting your formulation. Now you're stuck.
You write taglines that capture what your product does - then realize you can't say any of it.
You see competitors making wild claims and wonder: "How are they getting away with that?"
You reach out to the MHRA... and hear nothing back for months.
You shouldn't have to choose between being different and being compliant.
How We Help
I'm Victoria - a compliance consultant and messaging strategist for UK/EU supplement founders. My husband Richard (BSc Pharmacology, 14 years in pharma) supports our work with scientific insight on formulations and ingredients.
With 8 years as an NHS dietitian and expertise in ASA/CAP codes and nutrition & health claims regulation, I help you:
Get clear, fast answers
60-minute strategy sessions to review your messaging and get yes/no guidance on what you can sayFind compliant alternatives that work
I don't just tell you what you can't say - I help you craft what you CAN say in a way that resonates with customersLaunch with confidence
Know exactly what's safe before you publish, so you're not constantly second-guessing or rewriting
What Makes Us Different
I don't just police your copy - I help you craft it.
Most compliance consultants tell you what you can't do. I help you figure out what you CAN do.
I understand:
Formulations and nutrient thresholds
How to make authorized health claims work for your brand
How to position your unique concept within tight regulatory constraints
You get regulatory expertise + messaging strategy in one place.
What Founders Say:
"I came to her feeling completely overwhelmed about what I could and couldn't say... She helped me understand exactly which claims are allowed, which ones are risky, and how to phrase things so they're both compliant and still sound natural and appealing to customers."
- Charlotte P, Founder of CaffiClear®
"I reached out to Victoria after finding it really difficult to find clear-cut answers on what you can and can't say... She provided me with a bunch of messaging angles that were compliant, helped massively, and I just couldn't find anywhere else."
- Emilio Koumis, Founder of Yeubo™
How We Work Together
Not sure what you need? Let's start with a free discovery call.
We'll discuss:
Where you are in your launch journey
Your biggest compliance challenges
Whether you need quick guidance or done-for-you support
From there, we'll figure out the best way I can help - whether that's:
60-Minute Strategy Session
Bring up to 3 marketing assets (taglines, product descriptions, social posts) and get clear yes/no guidance with compliant alternatives
Perfect for founders who are confident implementing their own marketingDone-For-You Messaging
I'll craft your compliant brand positioning, taglines, product descriptions, and initial social content
Perfect for founders who want expert guidance from start to finishCustom Support
Not sure what you need? We'll figure it out together on the discovery call
Ready to launch with confidence?
Book a free 30-minute discovery call to discuss your compliance challenges and see how I can help.
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The information and services provided by VJM Writing Services are for educational and marketing purposes only and do not constitute legal or regulatory advice.
While we create content designed to align with regulatory frameworks (ASA, EFSA, FDA, FTC, etc.), compliance involves many factors beyond marketing copy, including formulations, labelling, and internal processes.
We cannot guarantee product approvals or prevent regulatory action, and we recommend consulting a qualified legal or regulatory professional for full compliance support.
© vjmwritingservices 2025