How I Can Help

Yes, that's exactly what founders come to me for.

I review your label, formulation, and draft copy before our call. Then:

On the call: I walk you through what's allowed, what's risky, and what needs changing.

After the call: You receive a written summary covering:

• Clear yes/no guidance on each piece of copy reviewed

• Compliant alternatives and positioning suggestions

• Specific claim wording you can use

• A strategic roadmap for implementation

You get fast answers on the call, plus documented guidance you can reference as you build out your marketing.

The regulations exist online, but applying them to your specific product is where founders get stuck.

You can spend weeks trying to interpret whether "calm" or "focus" crosses the line for your formulation. Or you can get a definitive answer in 60 minutes, followed by written guidance.

I don't just tell you the rules - I help you work within them. That means:

• Analyzing your nutrient levels to know which claims you can actually make

• Finding compliant alternatives that still differentiate your brand

• Understanding the grey areas (because not everything is black and white)

Founders tell me they've tried researching it themselves for months before realizing they needed someone who understands both the regulations AND how to position supplements.

Yes. This is where most compliance consultants stop, but it's where I start.

I analyze your formulation and positioning before our call, so the guidance you receive:

• Fits within ASA/CAP and EFSA rules

• Aligns with your brand tone

• Differentiates you from competitors

• Still converts

You tell me what you want to communicate and I’ll help you express it safely, with written examples you can implement immediately.

Usually yes, but wording matters.

Your lived experience is allowed. Implying your product fixes symptoms is not.

After reviewing your materials, I'll guide you on:

• Which parts of your story are safe

• Where you need softer phrasing

• How to avoid implying symptom relief

Many founders worry they can't talk about the problem their product addresses. You can, you just need to know where the line is.

Many aren't.

Some have ASA rulings against them that aren't public yet. Others are taking calculated risks and hoping they don't get caught.

Here's what I see behind the scenes:

• Brands getting flagged months after launch and having to rewrite everything

• Founders who can't run paid ads because platforms reject their copy

• Companies that build their entire brand around a claim they're not allowed to make

You can compete without exposing yourself to that risk. I'll show you how.

No, and anyone who promises that isn't being honest with you.

Here's why: Regulators interpret copy subjectively. What one reviewer considers acceptable, another might flag.

What I can do is significantly reduce your risk.

When you work with me, your messaging is built on solid regulatory foundations. If a regulator does question something, it's typically:

• A single phrase that needs softening

• A quick clarification, not a complete rewrite

• Easily fixed without disrupting your launch or customer messaging

Compare that to brands who launch with risky positioning across their entire website, labels, and ads. When they get flagged, they're rewriting everything from scratch, often while already live and managing customers.

The goal isn't perfection. It's building messaging that's defensible, strategic, and easy to adjust if needed.

The same rules apply everywhere, but enforcement varies.

Paid ads and social media (influencer posts) get the most scrutiny. Product labels are permanent (expensive to reprint). Website copy can be changed quickly if needed.

I review your label before our session and explain how your claims translate safely across:

• Packaging and labels

• Product pages

• Social posts

• Paid ads

You get a joined-up compliance view, not random do's and don'ts.

Depending on severity, outcomes include:

• Ad removal or listing rejection

• Required copy rewrites

• Account warnings or restrictions

• Referral to Trading Standards (in serious cases)

The cost isn't just the fine or removal, it's the time and momentum you lose.

Rewriting your entire website post-launch while trying to manage customer questions, fulfillment, and growth is the stress founders come to me to avoid.

If you do get flagged, I can help diagnose what triggered it and fix it quickly. But it's always easier (and cheaper) to get it right the first time.

Pre-launch is always easier and cheaper.

Before launch:

• You build compliant messaging from the start

• You avoid costly label reprints

• You don't have to explain changes to existing customers

• You can run paid ads without getting rejected

After launch:

• You're rewriting while managing operations

• You might need to pull products or pause ads

• Customer confusion if messaging suddenly changes

• Lost momentum at a critical growth stage

Founders typically come to me when they're:

• Validating a concept before formulation

• Finalizing labels before printing

• About to publish their website

• Preparing for investor conversations

The earlier you get clarity, the smoother everything else becomes.

No, this is actually the perfect time.

Before you invest thousands into manufacturing, you need to know: Can I legally communicate what makes this product different?

I've seen founders formulate products around ingredients they can't make claims about, or concepts they can't legally position the way they imagined.

In a pre-formulation strategy session, we cover:

• Whether your concept is marketable within UK/EU rules

• Potential red-flag ingredients or positioning

• What authorized claims you could actually use

• Whether you need to adjust your formulation

It's the cheapest insurance you can buy. Better to know now than after you've committed to 10,000 units.

Before the call: I review your label, formulation, and up to 3 marketing assets (taglines, product descriptions, social posts, ads).

On the call (60 minutes): We discuss your positioning, go through what's allowed and what's risky, and I answer your specific questions.

After the call: You receive a written strategy document covering:

• Yes/no guidance on each piece of copy reviewed

• Compliant alternatives and positioning suggestions

• Specific claim wording you can use

• Implementation guidance

You get both the speed of real-time answers and the clarity of documented strategy.

The discovery call is a 30-minute diagnostic conversation, not a consulting session.

We'll discuss:

• Where you are in your launch journey

• Your biggest compliance or messaging challenges

• Which service fits your stage and budget

• Whether we're the right fit to work together

This call is about understanding your needs — the paid Strategy Session or Done-For-You project is where the consulting work happens.

It ensures we're aligned before you invest, and helps me understand exactly what you need so the paid work delivers maximum value.

For a Strategy Session:

You'll book your call within days. After our 60-minute session, you'll receive your written strategy document within 48 hours.

Total timeline from booking to having documented guidance: typically under a week.

For Done-For-You Messaging:

7-10 days after your kickoff call. You send everything upfront, we discuss your positioning, then I create all your compliant messaging while you focus on other priorities.

Either way: it's the fastest route from "I don't know what I can say" to "I'm confident launching."