Compliant Messaging for Supplement & Nutraceutical Brands
CLARITY, COMPLIANCE, AND CONVERSION WITHOUT COMPROMISE
We help supplement, functional food, and nutraceutical companies bridge the gap between regulation and growth
Why Brands Choose Us
Every week, founders and marketing teams lose sales because copy and campaigns get flagged by regulators or platforms.
Google disapproves ads. Amazon suspends listings. ASA rulings spark panic.
But behind every flagged claim lies a fixable problem, a missing framework, an unclear process, or copy written without a compliance lens.
At VJM Writing Services, we translate regulatory complexity into clear, conversion-ready messaging systems that keep your campaigns live and your reputation intact.
Our advantage:
Degree-level background in dietetics, food science, and pharmacology.
Specialist knowledge in UK/EU (ASA / CAP / EFSA / FSA) and US (FDA / FTC / DSHEA) regulations.
Strategic focus on long-term brand growth, not reactive compliance policing.
Human, relatable communication grounded in the realities of growing a modern supplement brand.
How We Can Help
Our services are designed as a ladder; each stage builds clarity, stability, and scalability.
Whether you need to fix a rejection, build a compliant messaging framework, or train your team for ongoing alignment, there’s a path designed for you.
1. Compliance Audit
Foundation: Clarity Stage
Purpose: Diagnose where you stand.
Before rewriting a single line, we identify what’s working, what’s risky, and what’s holding your brand back.
“You can’t build confident messaging without clarity on what’s safe to say.”
Deliverables:
Full review of your website, ads, and/or email copy (or chosen channel)
Claim-by-claim risk analysis mapped to ASA, CAP, EFSA & platform rules
Say This / Not That matrix: authorised anchors + creative reframes
Prioritised roadmap showing fixes, quick wins, and messaging opportunities
Outcome:
You’ll know exactly what to keep, what to change, and where you can innovate, safely.
Perfect for:
For founders, CMOs, and investors seeking clarity on compliance risk before accelerating growth or funding decisions.
Your first step to confident, compliant communication.
This audit identifies potential compliance risks within your marketing copy. It does not cover other areas of regulatory review such as product formulation, labelling, or manufacturing claims. Recommendations are based on publicly available regulatory guidance and do not replace legal advice.
2. Brand Messaging Framework
Core Offer: Strategy Stage
Purpose: Build the system that keeps you compliant and compelling.
We turn your regulatory constraints into creative structure: a messaging ecosystem built to last.
Deliverables:
Brand Story adapted to UK/EU/US frameworks
Core messaging pillars: vision, values, proof points, compliant claims
Audience language map: what they feel vs what you can say
Team Playbook: tone of voice, tagline options, emotional positioning
Optional sample copy blocks (ads, PDPs, email intros, social captions)
Outcome:
A compliance-safe messaging foundation that unites marketing, regulatory, and leadership teams to scale brand trust and performance.
Ideal for:
Scaling brands ready to unify voice and strategy across internal teams, agencies, and creators.
Best for:
Launching new products with compliance-ready, persuasive copy
Rewriting flagged or high-risk pages after an audit
Brands facing Amazon, Google, or platform disapprovals
Businesses wanting compliance-aligned messaging across core website pages
*Our goal is to create content designed to meet regulatory expectations. However, we cannot guarantee approvals or prevent all compliance issues, as other factors may be involved.
3. Implementation Support
Expansion: Integration Stage
Purpose: Bring the strategy to life across every touchpoint.
We don’t just hand over strategy, we help your team bring it to life.
Deliverables:
On-call review of live campaigns, creator briefs, and new copy
Compliance training sessions for marketing & content teams
Monthly or quarterly audits to maintain alignment as rules evolve
Support for new product launches or market expansion (e.g. US → UK/EU)
Outcome:
Consistent, compliant communication across all channels.
Ideal for:
Established teams managing multiple SKUs, markets, or agencies needing ongoing assurance.
We turn your regulatory constraints into creative structure: a messaging ecosystem built to last.
*Note: While we optimise your listings and content for compliance, final approvals depend on platform policies, product data, and other factors beyond marketing copy.
Built for Every Stakeholder
For Founders:
De-risk your marketing spend and attract investors with proof of compliance maturity.
For Marketing Leads:
Launch campaigns faster, confident they’ll pass both internal & platform review.
For Regulatory Leads:
Reduce firefighting. Gain a partner who translates frameworks into usable copy.
For Investors & M&A Advisors:
Strengthen valuation by mitigating compliance risk across revenue channels.
Our Compliance Commitment
We’re strategists, not solicitors. Everything we create is grounded in publicly available ASA, EFSA, FDA & FTC guidance, designed to support approvals and reduce risk, but it is not legal advice.
We always recommend legal/regulatory counsel for formulation, labelling, or claims substantiation matters.
What Working Together Looks Like
Step 1: Discovery & Alignment
A short call to understand your products, markets, and current friction points.
Step 2: Audit & Strategy
We review, map, and prioritise your compliance risks creating a clear, actionable plan.
Step 3: Implementation & Support
We help you execute the plan through rewrites, reviews, or ongoing partnership.
Throughout, you’ll have:
Transparent communication
Fixed-scope deliverables
Practical recommendations, not jargon
Let’s Build Your Compliance-Ready Growth System
When compliance and creativity work together, everything changes.
You stop reacting and start leading.
Whether you’re fixing a rejection, launching into a new market, or preparing for investment, we’ll help you:
✅ Protect your listings and revenue
✅ Build trust with customers and regulators
✅ Create a scalable marketing system built for integrity and impact
Frequently Asked Questions
A: Our audits review every marketing touchpoint (product listings, ad copy, landing pages, and website claims) against EFSA, ASA/CAP (UK), and or FDA/FTC (US) regulations. You’ll receive a risk map showing which health or nutrition claims are authorised, which are non-compliant, and compliant rewrites ready for use.
A: Investors and M&A advisors increasingly request regulatory due diligence. A compliance audit demonstrates your marketing and claims are already aligned with EFSA, FDA, and ASA rules. This reduces brand risk, strengthens valuation, and shows that your growth strategy can scale safely.
A: Ad and retail platforms automatically flag unauthorised health claims, unverified ingredient benefits, or metadata mismatches. Common triggers include:
Unsubstantiated structure–function claims
Words like “cure,” “treat,” or “prevent”
Missing disclaimers or inconsistent product data
Our audits pinpoint these issues and rewrite your messaging so your listings stay live.
A: We focus on the marketing and claims layer — ad copy, website, and product descriptions. While label copy can be reviewed for wording accuracy, we don’t perform legal label compliance or formulation review. For full labelling checks, we can liaise with your regulatory or legal team.
A: You’ll receive:
A detailed claims library with compliant rewrites
A prioritised roadmap showing which fixes have the highest impact
A: Yes, we review copy against UK/EU frameworks (EFSA, ASA, CAP, FSA) and US frameworks (FDA, FTC, DSHEA). That means your claims can be aligned for international sales and future retail expansion.
A: A single-product audit typically takes 7 business days, while multi-SKU or multi-market reviews may take longer.
A: Yes, we specialise in diagnosing and rewriting flagged copy. We’ll identify which phrases, claims, or metadata likely caused rejections and provide compliant alternatives you can deploy immediately.
A: The audit identifies risks and fixes; the framework builds a long-term compliant messaging system for your entire brand. Together, they turn one-off corrections into scalable, investor-ready communication systems.
A: Legal consultants identify risk; we translate regulations into usable, compliant messaging that sells. We combine regulatory knowledge (ASA, EFSA, FDA) with marketing strategy, giving you clarity your team can act on — not just legal jargon.
VJM Writing Services provides supplement, nutraceutical, and functional food brands with compliance audits and compliant messaging systems aligned to EFSA, ASA/CAP, FDA, and FTC frameworks. Our services help growth-stage founders scale globally, pass investor due diligence, and avoid ad or listing rejections through clear, compliant communication.
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The information and services provided by VJM Writing Services are for educational and marketing purposes only and do not constitute legal or regulatory advice.
While we create content designed to align with regulatory frameworks (ASA, EFSA, FDA, FTC, etc.), compliance involves many factors beyond marketing copy, including formulations, labelling, and internal processes.
We cannot guarantee product approvals or prevent regulatory action, and we recommend consulting a qualified legal or regulatory professional for full compliance support.
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