Content Strategy & Copywriting for Founders Who Lead with Purpose

You’re doing the hard work of building something better.

From search traffic to lead generation to brand awareness, here’s where content stops being a side project and starts supporting your growth in a meaningful way.

Not sure what you need? That’s okay. We can talk through what makes the most sense for where you're at right now.

Every full-scope project includes strategic support to make sure your content actually works.

You don’t need to bring a polished brief.

Bring your ideas, your deeper why, and I’ll help you shape it into content that informs, resonates, and converts.

Your audience is already searching for answers, and your blog should be where they land.

But without a clear strategy, even great content gets buried.
That’s why I don’t just write blog posts. I help you build a sustainable content plan tailored to your goals, values, and capacity.

Together, we create SEO-informed, trust-building content that speaks to your ideal customer at every stage of the journey. Content that reflects your brand’s integrity and works hard in the background while you focus on growth.

For functional food brands, education is everything. But with compliance limitations and wellness fatigue on the rise, your audience isn’t just looking for another trend. Today’s health-conscious customer wants more than attention-grabbing headlines. They want clarity. Credibility. And content that respects their intelligence.

That’s where gated content comes in.

Whether you're launching a new adaptogen blend, entering retail, or nurturing an email list of conscious consumers, gated content can help you:

• Educate without overpromising

• Break down ingredient benefits in a compliant, customer-friendly way

• Fuel your welcome email sequence with something worth reading

• Support product launches or retail partnerships with clarity-driven assets

• Stand out as a thoughtful, transparent brand in a saturated space

Your product isn’t just functional; it carries meaning.
Maybe you started this brand because of a personal health journey, a gap you couldn’t ignore, or a truth you felt needed sharing.

But when it comes time to explain why your brand exists and what makes it different, things get murky.

Whether you need:

• Website copy that brings your mission to life

• Product messaging that goes deeper than surface-level claims

• Or thought leadership content that articulates what you really want to say

I help you shape it into clear, connective messaging that feels true to you and builds lasting trust with the people who matter most.

Because words don’t just sell. They signal who you are.

When someone joins your email list, they’re curious but not yet committed.
A thoughtful welcome sequence can turn that curiosity into confidence.

I help functional food and wellness brands craft 3–5 email sequences that:

• Introduce your brand with warmth and clarity

• Guide new subscribers toward the next step (education, sampling, or purchase)

• Integrate your existing content (blogs, guides, product pages) to deepen engagement

• Feel like a conversation, not a campaign

Because in a noisy inbox, it’s not the loudest message that wins.
It’s the one that feels real.

Starting from £500

Not every content need fits neatly into a box, and that's OK.

If you’re looking for help with:

• Website or product FAQs that reduce confusion and build trust

• A Brand Voice Guide to align your team and bring consistency across every channel

• A web copy audit to sharpen your message and improve flow

I’m happy to help.

This is also the place to reach out if you’re not quite sure what kind of content you need, but you know it needs to be clearer, more credible, and more you.

I only take on a few aligned clients each month, so each project gets the focus it deserves.

Here’s what to expect:

🔹 Discovery – We’ll start with a conversation to understand your goals, values, and audience. If you're not quite sure what you need, that's okay, we'll figure it out together.

🔹 Scope & Strategy – I’ll propose a custom scope, suggest the best formats, and outline the content plan. Strategy is always included in full-scope projects.

🔹 Execution & Delivery – I’ll write, refine, and deliver your content on time, grounded in your brand voice and built to connect.

Typical turnaround time:
7–10 business days for most projects, depending on scope and availability. Larger projects (like gated content or pillar blogs) may require more lead time.

Custom quotes:
All pricing is tailored to your project goals, format, and complexity. You’ll always know what’s included. No surprises, no stress.

If it matters to your brand, it matters to me. That’s why I take the time to get it right.

If you’re ready to scale your blog, launch an educational resource, or simply want content that feels more like you, I’d love to hear what you’re building.

I work best with founders and teams who care deeply about their message and want a partner who can help shape it with clarity, integrity, and soul.

Let’s find the right words, together.