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How We Work Together

Every project is different, but most start the same way: a product page that needs to hold up as your brand moves into paid traffic, retail listings, new channels, or an expanded SKU range.

Here's how we can work together, depending on where you are and what you need.

All client work at VJM Writing Services is led by Victoria Metzger.

Start Here: PDP Diagnostic

£295

If you're unsure where your claims are exposed, begin with this focused assessment.

I'll review one product page in detail—claims, benefit language, formulation alignment, evidence—and deliver a clear written picture:

  • what's solid,

  • where the risk sits, and

  • what needs to be addressed before visibility ramps up.

This is pure assessment—no fixes included.

You get the facts to decide next steps: DIY changes or bring me in for the rebuild.

What you get: Tailored risk assessment for one PDP, highlighting claim exposure, regulatory risks, and changes needed for scale.

Best for: Brands prepping a SKU for paid traffic, retail, or new channels and wanting clarity first.

Book a PDP Diagnostic

Full PDP Rebuild

Priced Per Project

Perfect for brands whose early-written PDP has become a liability at scale, or new SKUs needing proper claims from day one.

For pages needing more than a few tweaks.

I rebuild from the ground up: aligning claims to formulation and evidence, and producing copy your marketing team can build from across ads, email, affiliates, and retail.

This typically follows a diagnostic, but not always. If you already know what the problem is, we can move straight into the rebuild.

What you get: A fully rebuilt product page wireframe with claims aligned to formulation and evidence, benefit language that holds up under scrutiny, and clear notes on how each claim is substantiated.

Claims and Risk Mapping (Multiple SKUs)

Priced Per Project

For brands expanding their product range who want claims aligned across SKUs before marketing scales.

I map claims eligibility, risk, and evidence gaps across your product range, giving your team a clear picture of what can be said about each product, where the exposure sits, and what substantiation exists or would be needed to support stronger positioning.

What you get: A claims and risk map across your SKU range, with evidence assessment, risk ratings, and recommendations your marketing team can work from.

Compliance Guardrails for Marketing Teams

Priced Per Project

For brands whose compliance knowledge lives in someone's head rather than in a documented process.

When you bring in new team members, freelance copywriters, or agencies, your claims standards need to travel with them.

I build documented guidance on what can and can't be said, how claims should be substantiated, and how to handle edge cases, so your messaging stays consistent and defensible as your team grows.

What you get: A working compliance reference document tailored to your brand and product range, built for marketing teams rather than regulatory specialists.

Ongoing Advisory Retainer

Priced Per Project

For brands that want a compliance and messaging resource on hand as they grow.

As you launch new SKUs, scale campaigns, or move into new channels, having someone who already understands your brand, your formulations, and your risk tolerance saves significant time and rework. I work with a small number of brands on an ongoing basis to provide exactly that.

What you get: Regular access for claims review, copy sense-checking, and strategic input on messaging as your brand evolves.

What Founders Say

"… she helped me understand exactly which claims are allowed, which ones are risky, and how to phrase things so they're both compliant and still sound natural and appealing to customers."

- Charlotte P, Founder of CaffiClear®

"… she provided me with a bunch of messaging angles that were compliant, helped massively, and I just couldn't find anywhere else."

-  Emilio Koumis, Founder of Yeubo™

Not Sure Which Is Right For You?

If you're working on something that doesn't fit neatly into the above, or you want to talk through what a project might look like before committing, drop me a message.

Frequently Asked Questions

We already have a marketing team. Where do you fit in?

Most marketing teams are strong on creative and commercial and that's exactly what they should be focused on. Where things break down is when compliance knowledge isn't documented clearly enough to travel to new hires, freelancers, or agencies. I work alongside your existing team rather than replacing any part of it. Typically that means either getting your product pages into a defensible state, building guardrails your team can work from, or sense-checking copy before it goes live at scale.

We work with a copywriter/agency already. Can you work with them too?

Yes, and this is often where I add the most value. Copywriters and agencies are rarely equipped to make regulatory judgements about supplement claims. That's not a criticism, it's just outside their remit. I can work directly with your existing suppliers to review copy before it's finalised, or provide them with documented guidance on what's in and out of bounds for your specific products so they're not guessing.

We're already running ads. What if some of our claims are exposed?

This comes up more than you'd think. The first step is understanding exactly where the exposure sits and how significant it is, which is what the PDP Diagnostic is designed to establish. From there you can make an informed decision about whether to address it proactively or document your current position and substantiation. Running at scale with exposed claims isn't always an emergency, but it's worth knowing what you're working with before a competitor or regulator looks closely.

How do you approach risk? Do you just tell us what we can't say?

No, and this is an important distinction. I map where the risk sits and what it would take to defend a claim if challenged, then give you the options. Some brands decide to strengthen their substantiation. Some decide the risk is acceptable and want to document that decision responsibly. Often a small wording shift removes the exposure without any commercial impact. What you do with that information is your call. My job is to make sure you have what you need to decide.

We're investing in literature reviews or early clinical work. Can you help us talk about it?

Yes, and getting this right early matters. How you reference research in your marketing is tightly governed, and the gap between what the science shows and what you're allowed to claim based on it is often wider than brands expect. I can help you work out what your research actually allows you to say, how to reference it compliantly, and how to use it to build credibility without creating regulatory exposure.

What does a typical project look like and how long does it take?

Most projects start with a PDP Diagnostic on a specific SKU, which is a written assessment delivered within a few working days. Larger projects such as full PDP rebuilds or claims mapping across a product range are scoped individually based on what's involved. If you have a specific deadline — a campaign launch, a retail pitch, a fundraising round — get in touch early and we'll work backwards from it.

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The information and services provided by VJM Writing Services are for educational and marketing purposes only and do not constitute legal or regulatory advice.


While we create content designed to align with regulatory frameworks (ASA, EFSA, FDA, FTC, etc.), compliance involves many factors beyond marketing copy, including formulations, labelling, and internal processes.


We cannot guarantee product approvals or prevent regulatory action, and we recommend consulting a qualified legal or regulatory professional for full compliance support.

© vjmwritingservices 2025