Compliance Copywriting for Growth-Focused Brands
Helping supplement and functional food companies reduce compliance risk, recover faster from rejections, and build a stronger foundation for sustainable growth.
Why Compliant Copy & Content Matters
For supplement and functional food brands, compliance can be the difference between your products staying on the shelves or being pulled from the market.
If your sales or marketing copy is being flagged for unauthorised health claims, we’ll help you identify potential issues and take steps to reduce the risk of downtime, lost visibility, and compliance-related disruptions.
We understand how overwhelming it feels when:
Google rejects your Merchant listing
Amazon suspends your product
A regulator flags your claims
Rewriting entire websites, ads, or product listings under pressure is stressful, especially when you’re already managing growth, operations, and customer demands.
That’s where I come in. I’m Victoria, a nutrition-trained copywriter with a background in food science and dietetics and deep knowledge of ASA, EFSA, FDA, and FTC frameworks. I help supplement and functional food brands create compliant, conversion-focused messaging that protects your products, safeguards your revenue, and supports sustainable growth.
How We Can Work Together
1. Copy & Content Audit Report (Recommended First Step)
Best for:
Brands facing rejections, suspensions, or compliance uncertainty
Teams with in-house marketers who want to handle rewrites internally
Founders wanting to assess non-compliant copy before investing in full rewrites
Before we write a single word, we identify where your risks are and why your content is being flagged.
We’ll review your website, product pages, ads, and Amazon or Google listings to flag:
High-risk claims likely to trigger platform rejections or regulatory scrutiny
Metadata and copy gaps affecting approvals
Opportunities to improve clarity, credibility, and conversion rates
You’ll get:
A detailed written audit of your content
A prioritised action plan with recommended fixes
A clear understanding of what must change to improve compliance
Optional Upgrade: Compliance Brand Guide
For brands managing in-house marketing teams, multiple copywriters, or external agencies, we can also create a custom compliance-informed brand guide based on your audit findings. This ensures your entire team has the tools they need to create consistent, compliant messaging at scale, reducing the risk of future rejections and saving time on every campaign.
Perfect if: You want to handle rewrites internally, or you’re planning a larger project and need a clear roadmap of what needs updating.
By the end of your audit, you’ll have:
A complete map of flagged and high-risk claims
Clarity and confidence in your next steps, whether fixing in-house or outsourcing rewrites
Reduced delays and costly rework by identifying potential issues early, before they’re flagged by platforms or regulators
A strong compliance framework that supports future launches, campaigns, and growth
Important Note: This audit identifies potential compliance risks within your marketing copy. It does not cover other areas of regulatory review such as product formulation, labelling, or manufacturing claims. Recommendations are based on publicly available regulatory guidance and do not replace legal advice.
2. Landing Page & Website Copy Rewrites
Best for:
Launching new products with compliance-ready, persuasive copy
Rewriting flagged or high-risk pages after an audit
Brands facing Amazon, Google, or platform disapprovals
Businesses wanting compliance-aligned messaging across core website pages
Before they check anything else, regulators and selling platforms scan your website’s sales copy and landing pages.
If these contain unauthorised health claims, your listings, ads, and campaigns can be automatically rejected or suspended.
If you’re already seeing disapproval messages, we usually start with product and landing pages first. Once those are aligned, we can extend updates to other key pages across your website.
We rewrite flagged, high-risk, or non-compliant content to:
Align your messaging with EU, UK, and/or US regulations
Maintain persuasive, conversion-focused copy
Build trust and credibility with customers and platforms
You’ll get:
Fully rewritten product, landing, and core website pages
Messaging aligned with ASA, EFSA, FDA, and FTC frameworks
Strategic positioning balancing compliance and conversions
Copy designed to minimise risk and strengthen approval outcomes
By the end of this project, you’ll have:
Compliance-aligned, conversion-ready pages designed to meet platform and regulatory expectations
Persuasive messaging that educates, engages, and converts while reducing the risk of takedowns
Optimised copy designed to support approval processes on Google, Amazon, and other selling platforms
A scalable website foundation to support launches, campaigns, and growth
*Our goal is to create content designed to meet regulatory expectations. However, we cannot guarantee approvals or prevent all compliance issues, as other factors may be involved.
3. Google Merchant & Amazon Listing Support
Best for:
Brands facing rejected ads, suspended listings, or urgent approval delays
Businesses needing help fixing flagged product descriptions or metadata
Teams wanting to optimise listings to improve approval rates and visibility
When your listings are flagged, every day offline costs you traffic and sales. Platforms like Google Merchant and Amazon are enforcing stricter rules than ever, and even small copy or metadata issues can trigger automatic rejections.
We’ll help you quickly:
Troubleshoot rejections and suspensions to pinpoint what’s causing issues
Refine metadata, product feeds, and structured content to meet platform requirements
Optimise listings and descriptions so they’re persuasive, compliant, and built to perform
(If your website copy contributes to disapprovals, we’ll flag it, but we usually start by fixing the immediate listing issue).
You’ll get:
A full review of your flagged listings and disapproval messages
Optimised product titles, descriptions, and metadata aligned with platform policies
Structured listings designed to improve approval rates and visibility
Recommendations to reduce the risk of future suspensions or delays
By the end of this project, you’ll have:
Optimised listings built to meet platform approval standards
A strategy designed to help restore visibility and improve your chances of getting products back in front of customers sooner.
Compliance-aligned descriptions and metadata designed to reduce rejection risks
A clearer roadmap for preventing recurring disapprovals
*Note: While we optimise your listings and content for compliance, final approvals depend on platform policies, product data, and other factors beyond marketing copy.
4. Educational Content That Sells
Best for:
Brands needing compliance-informed thought leadership
Companies wanting to audit existing resources for compliance risks
Businesses building an educational content hub to engage and convert customers
Founders wanting strategic content planning plus optional content creation
Why This Matters
In the US, you can often make structure-function claims if they’re substantiated with credible evidence.
But in the UK and EU, regulations are far stricter. Even strong evidence cannot be used to imply product benefits unless the claim is officially authorised.
That’s why we act as your strategic partner. We help you:
Audit your existing content for compliance gaps
Design a content strategy that builds authority and educates safely
Create done-for-you content when you need it
How We Can Help:
Content Audits: Flag potential compliance risks and make messaging recommendations
Content Strategy: Build an educational hub framework tailored to your brand
Produce Done-for-You Content:
Evidence-backed blog posts
Gated resources, eBooks, and guides
Ingredient explainers that educate without breaching claims rules
By the end of this project, you’ll have:
A compliance-safe content roadmap aligned with your goals
A stronger educational hub to engage, educate, and convert customers
Better separation between sales messaging and educational content to reduce risk
Resources that build authority and trust while respecting platform and regulatory rules
Our Compliance Commitment
We specialise in helping supplement and functional food brands create clear, persuasive, and compliance-informed content, but it’s important to understand where our role begins and ends.
What We Do:
Audit your marketing copy for potential compliance risks
Align your content with ASA, EFSA, FDA, and FTC guidelines wherever possible
Optimise website copy, landing pages, and listings to reduce the risk of rejections or takedowns
Provide strategic recommendations to help you build trust and credibility with customers, platforms, and regulators
What We Don’t Do:
Provide legal or regulatory advice
Guarantee approvals or prevent all compliance issues
Cover other compliance areas such as product formulations, labelling, manufacturing claims, or internal processes
Marketing copy is just one piece of your overall compliance strategy. While we design content to support approvals and reduce risk, we cannot guarantee outcomes. Final decisions depend on factors outside of your marketing materials, including product composition, claims substantiation, and evolving platform policies.
For full compliance support, we always recommend working alongside a qualified legal or regulatory professional in addition to our services.
What Working Together Looks Like
We keep our process simple, transparent, and collaborative, so you know exactly what to expect at each stage.
Step 1: Discovery & Alignment
We start with a conversation about your goals, products, and current challenges. If you’re not sure where to begin, that’s okay, we’ll work together to identify the right starting point.
Step 2: Audit & Strategy
Next, we review your existing content, identify compliance risks, and outline a messaging framework tailored to your growth goals. This ensures we have a clear, compliance-first plan before making any changes.
Step 3: Content Creation & Delivery (if needed)
Once we’ve agreed on the strategy, we can create compliance-ready copy and content designed to educate, convert, and build trust. Everything we produce is tailored to your brand voice and aligned with regulatory requirements.
Let’s Build Your Compliance-Ready Growth Strategy
Whether you need a compliance audit, a website or landing page rewrite, or support fixing listing rejections, we’ll help you create messaging that:
Reduces the risk of suspensions, rejections, and costly delays
Supports your brand in meeting regulatory and platform expectations
Builds trust with customers, platforms, and regulators
Creates a stronger foundation for sustainable, scalable growth
*Our services are designed to reduce marketing-related compliance risks, but final outcomes may depend on factors beyond your copy, including formulations, labelling, and platform-specific policies.
Take the first step today
Frequently Asked Questions
There are several reasons your listing might have been rejected or suspended, but one of the most common is non-compliant marketing copy. Platforms like Google Merchant and Amazon automatically scan your product descriptions, metadata, and landing pages for unauthorised health claims.
Other possible triggers include:
Inconsistent or incomplete product data
Metadata errors or missing structured content
Issues with your website’s sales copy
Platform policy updates
A copy and content audit can help identify where your claims, metadata, or page structure may be causing flags so you know exactly what to fix.
In the EU and UK, only health claims that appear on the EFSA-approved register can legally be used. In the US, there’s slightly more flexibility with structure-function claims, but even those must be truthful, not misleading, and properly substantiated.
Steps you can take:
Audit your existing content for claims that could trigger regulatory or platform scrutiny
Use only authorised, evidence-backed claims where possible
Separate educational content from sales messaging when you can’t make strong product claims
Keep your product pages aligned with ASA, EFSA, FDA, and FTC frameworks
Our audits help you flag high-risk copy and provide a roadmap to rewrite your content so it’s compliance-informed and conversion-ready.
No, and anyone who promises this is taking a big risk.
While we create compliance-informed messaging designed to reduce the risk of rejections and takedowns, final approvals depend on many factors outside of marketing copy, including:
Product formulation
Scientific substantiation
Platform-specific policies
Regulatory interpretations
What we can do is help you identify potential risks, strengthen your content, and give your listings the best possible chance of approval.
Most likely because your ad copy, product descriptions, or landing pages contain claims that Google, Meta, or Amazon have flagged as non-compliant. Even if your ad copy looks safe, these platforms often crawl your website and metadata, so hidden compliance issues can trigger disapprovals.
Our audits review your sales copy, landing pages, and structured content to find and fix potential triggers so your ads have a stronger foundation for approval.
Yes, in many cases, we work alongside internal teams. Your marketers focus on brand storytelling and conversion strategy, while we ensure your messaging is aligned with compliance frameworks and platform policies.
Our audits provide:
A risk map of flagged and high-risk claims
Clear, actionable recommendations for rewriting copy
A compliance-informed brand guide your team can use when creating new content
This approach gives your team the tools they need to manage compliance confidently, scale content safely, and reduce the risk of future rejections, without slowing down your marketing efforts.
A Compliance Audit identifies why your content is being flagged, reviewing your copy, metadata, and product listings. You get a detailed report showing what’s risky and what to fix.
A Website Rewrite comes after the audit if you’d like us to implement the recommendations, rewriting your sales pages, product descriptions, and landing pages with compliance-informed messaging that still converts.
For many clients, the audit is the best starting point, it gives you clarity before investing in broader changes.
In the EU and UK, you must stick to EFSA-approved health claims unless you have specific authorisation. In the US, you can sometimes use structure-function claims, but only if:
The claim is truthful
The benefit is substantiated by credible evidence
The product isn’t presented as a “cure” or “treatment”
If you’re unsure, we can help you audit your content and guide you on which claims may need adjusting.
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The information and services provided by VJM Writing Services are for educational and marketing purposes only and do not constitute legal or regulatory advice.
While we create content designed to align with regulatory frameworks (ASA, EFSA, FDA, FTC, etc.), compliance involves many factors beyond marketing copy, including formulations, labelling, and internal processes.
We cannot guarantee product approvals or prevent regulatory action, and we recommend consulting a qualified legal or regulatory professional for full compliance support.
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