Writing About Anxiety With Empathy: Portfolio Sample for Wellness Brands

I approach mental health topics with deep respect and care. My writing is grounded in empathy, avoids sensationalism, and focuses on clarity and psychological safety. I avoid clichés and never reduce complex experiences to simplistic advice. The goal is to meet the reader where they are, without judgment or overwhelm.

Yes. I’ve worked in healthcare, so I understand the importance of accuracy and compliance, but I also know how to humanize facts. Whether you’re a therapy brand needing blog content or a wellness company tackling stigma, I can help you sound credible and emotionally attuned.

I use a trauma-informed lens by avoiding triggering language, respecting boundaries, and offering choice-based phrasing (e.g. “You might try…” instead of “You should…”). I’m always open to feedback and can tailor tone based on your brand’s philosophy and audience sensitivities.

I work with wellness brands, therapy platforms, digital health start-ups, and conscious lifestyle companies who want to build meaningful relationships with their audience. If your brand is values-driven and committed to emotional integrity, we’ll likely be a great fit.

Absolutely. Empathy and SEO aren’t opposites, when done well, they complement each other. I naturally weave keywords into blog posts and long-form content in a way that feels human and intentional, never robotic. My goal is to help your content get found and truly connect once it’s read.

First, I get clear on your audience, brand voice, and ethical considerations. I then research the topic using reputable sources, outline the content for emotional flow, and write with both heart and structure. Revisions are collaborative, you’ll always have a say in the final tone and message.

This piece is one example of how I write, but the underlying skill is repeatable. I don’t rely on templates. I use intuition, strategy, and research to create every piece of content. Whether it's one blog or a full editorial calendar, I’ll bring the same depth and care to your project.