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Compliance-Informed Copywriting That Protects, Persuades, and Performs

Compliance copywriting involves more than just choosing the right words to reduce risk across highly regulated platforms. Your messaging still needs to connect with your audience.

These examples demonstrate how I audit, rewrite, and create content designed to:

  • Avoid unauthorised health claims

  • Reduce the risk of listing rejections and suspensions

  • Build trust with both customers and platforms

  • Keep your products visible and selling

Note: These samples are based on mock scenarios and anonymised examples.

Sample 1: Product Description Rewrite + Audit Snapshot

This example shows how I rewrote a flagged Amazon listing for ULTRAOMEGA Heart Hero Capsules. The original product description contained multiple high-risk violations, including unauthorised disease claims, unsubstantiated research claims, and banned drug references. These triggered platform rejections and posed a significant regulatory compliance risk.

Audit Snapshot

High-Risk Violations Identified include:

  • Unauthorised disease claims: “Prevents heart attacks,” “Cures high blood pressure,” “Reverses heart disease”

  • Unsubstantiated clinical claims: “Clinically proven to slash heart disease risk by 40%”

  • Drug-related claims: “Pharmaceutical-grade purity” and “Replaces prescription medications”

  • Conspiracy marketing: “Doctors don’t want you to know about this”

Approved Claims Integrated:

  • EPA and DHA contribute to the normal function of the heart” (Commission Regulation (EU) No 432/2012)

  • High in Omega-3 fatty acids” (Regulation (EC) No 1924/2006)

Outcome

The rewritten listing:

  • Removed all high-risk language

  • Incorporated authorised EU health claims

  • Added required disclaimers and compliant phrasing

  • Optimised content to reduce Amazon/Google rejection risks and build consumer trust

Sample 2: Article Rewrite + Compliance Audit Snapshot

This example shows how I rewrote a blog article on lion’s mane mushrooms that contained multiple high-risk compliance issues. The original copy overstated scientific findings, included unauthorised cognitive health claims, and referenced diseases in a way likely to trigger ASA/EFSA scrutiny.

The goal was to rewrite the article so it remained educational, SEO-friendly, and engaging, while removing unsupported claims and integrating safer, compliance-informed phrasing.

Audit Snapshot

High-Risk Violations Identified:

  • “Brain-boosting benefits” → Non-specific health claim, not on EU/UK authorised claims list

  • “Helps with cognitive function” → Implies treatment/prevention of disease, not authorised

  • References to Parkinson’s, Alzheimer’s, and depression → High-risk indirect disease claims

  • “Promotes growth of new brain cells” → Definitive biological outcome not substantiated in humans

Action Taken:

  • Reframed findings using evidence-informed, compliant phrasing

  • Removed direct disease references and overstated claims

  • Retained SEO value by using audience-relevant keywords like “brain health” and “adaptability”

  • Added clear context about preclinical research limitations

Outcome

The rewritten article is:

  • Compliant with ASA/EFSA expectations

  • Educational and engaging while avoiding overpromises

  • Structured for long-term SEO performance

  • Built to reduce platform and regulatory risk

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The information and services provided by VJM Writing Services are for educational and marketing purposes only and do not constitute legal or regulatory advice.


While we create content designed to align with regulatory frameworks (ASA, EFSA, FDA, FTC, etc.), compliance involves many factors beyond marketing copy, including formulations, labelling, and internal processes.


We cannot guarantee product approvals or prevent regulatory action, and we recommend consulting a qualified legal or regulatory professional for full compliance support.

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